"Elbow flange network marketing?" When many SMEs faced such a question? I would like to mind will have a different answer, "promote"?
Taobao shop "? "Online sales"? "Online show"? "Alibaba"?
Baidu, google, Alibaba turns network marketing literacy, many small and medium entrepreneurs know the search engines, PPC, etc. Know how
to network with the spread of changes in consumption habits, but also to build their own website. Buy online marketing tools, and
conditions can also set up e-commerce hand to operate. But the actual operations of many companies is not ideal, put into operation more
than unreasonable, and not feel the actual effect call fooled. Internet marketing can be seen easier said than done, I observed five
kinds of small and medium-sized elbow flange enterprise network marketing is easy to step into the common "myths".
Myth: re-design, re-marketing
Elbow flange corporate website is a foreign image window, the corporate website will showcase the company image, product features, team
philosophy, corporate culture, the scale level, sales policy, the window of course, to build good, "beautifully designed, To fully
demonstrate the strength, I would like to emphasize the most is that many entrepreneurs in the establishment of the station when the
corporate website is just this function, then the value of the site is compromised.
In fact, corporate websites, in addition to assume the function of the external image display, there are important sales function, and
communication of corporate culture functions, if the only value the design, very easy to walk into a misunderstanding: spent a lot of
costs to the advertising agency design website America round of US-Huan, the company from top to bottom are all commendable, this last
look beautiful site actually did not bring to the enterprise any benefits, why? Either all Flash design, website slow was a half-day
open, or too many dynamic design and difficult to search engines to crawl, and some even search engines are not submitted, enter a
company Baidu Google Keywords related companies can not find, of course, these are just a stupid mistake, I have to remind our
entrepreneurs do not just eyes staring at the website design, colors, animation processing, more should take into account whether the
site in accordance with the marketing and promotion requirements to design the architecture, columns, graphics, etc., so that customers
can more easily find a site and have a good online experience.
Myth two: re-promotion, not to weight management
Some entrepreneurs are very clearly one of the major functions of network marketing is the fast and wide release out to allow customers
more places to see the company s Web site and related information on the network as far as possible, so each search engine to go to
auction, buy some portal advertising, and some also bought a large number of Business Express, the student and the Friends of the
business information publishing software, and then wantonly released to recruit employees of a computer background. Some also directly
require the company to employees in the publishing company s products ads in some of the BBS, which could have been understandable, and
the increase in the amount of web publishing has a positive impact on the flow of import to the corporate website, I emphasized that the
network marketing and other marketing, but also need carefully planned, carefully managed. Imagine customers on a business or brand to
promote information found in the search engine, but a lot of information, some enterprises have done a lot of online advertising, but
the customer service team, poor management, customer service is not timely and regular basis receive professional training, customer
inquiries can not get timely feedback to customer inquiries can not get a timely and professional answers to the customers to track
return visits can not be carried out according to specifications; some enterprises have never nor scientific assessment of the promotion
effect, to adjust and improve the promotion strategy, then even Network marketing will be management of tired, because the promotion of
business opportunities arising from waste behind marketing management.
Myth: heavy promotion, not heavy on policy
Some companies are very aware of the importance of network marketing, is also generous in the promotion of money, but put into
production completely out of proportion, a lot of tactics, strategy does not all vain, specific performance, the most common, there are
two: a bell site features Tandaqiuquan, the positioning is unclear, and some corporate website both want to take to demonstrate good
corporate image, and want to achieve the online sales, and some even reach Join the purpose of such a "synthesizer" website often vague
position, which makes the "grotesque", customers see the site, do not know this site in the end is what to do. In fact, solve this
problem is very simple, First, clear at this stage through the network to what end, what audiences come to consider the design of the
site layout and marketing, according to this, some enterprises will be based on actual demand to create multiple different functions of
the site, on the one hand on the network to promote the other hand, can be more targeted to achieve the purpose of a business through
the website. In another case of network marketing is not the overall planning system policy thinking, some enterprises stand revised
several times a year, the brand style and image demands inconsistent, a confusing strategy to convey to customers and brand recognition,
so that would also like to networks play a sales function, easier said than done?
Myth four: heavy promotion, re-integration
Characteristics of the network has all unprecedented deepen and complement Schultz of integrated marketing communication theory, whether
it is the customers face the external environment for enterprises, public or internal staff, network breadth of interactive The
timeliness of the full marketing made possible because of this, managers must pay attention to the integration of forces.
Network marketing as the marketing aspect, responsible for branding, corporate image, product sales, customer service functions, should
be completely integrated into the height of the corporate strategy planning its marketing strategy must be consistent with the corporate
strategy. If you only attach importance to the promotion of the network, do not attach importance to the integration of network
marketing personnel, information and other resources within the network to promote the actual effect, there may be a waste. Marketing
team has not been consolidated and integrated planning, but also generate inconsistency may be external information dissemination. For
example, some enterprises a number of departments are involved in network marketing aspect, which in itself is no problem because
network marketing systems engineering covers a wide range, but the decision-making, systems thinking in the implementation of the
surface, then there is no effective integration, network promotion on enterprise, the brand is to have a negative effect, if any
enterprise network platform external price and promotional activities inconsistent as examples.
Myth: heavy network, do not re-team
SMEs due to the size and structure, many do not want to set up special departments to achieve network marketing, network marketing is a
complex talent aggregation "special forces" only truly focus on this, "Jones" in order to in corporate marketing also strong support for
traditional marketing.
Responsible for this misunderstanding, entrepreneurs. Enterprises to truly focus on the network, it is necessary to attach importance to
network professionals, to give room for development and training opportunities, many SMEs, not a professional network of companies, that
network personnel dispensable, some veterans have problems, common words Jianzhan outsourced to a company does not have a "fact, this
sentence is not wrong, but the problem is that no matter what stage of enterprise development, network marketing must not be too
dependent on external, even if the outsourcing must also have their own network marketing backbone, for two reasons, an enterprise need
for confidentiality, a lot of information of the company s Web site is open now, competitors can often be based on the online public
information intelligence analysis, which information the release, what information is how to publish by the enterprise market, these are
must considerations; Some companies, network marketing is a business project unit, the enterprise of payment, an important part of
network marketers becomes evident.
Of course, a suitable actual lean enterprise network marketing team and other personnel, and very often can be met not make the need to
recruit, you need training, need precipitation.
Today, with over 200 million Internet users in China has become the world s Internet users, Internet marketing also has become an
important promotional and marketing tool in many enterprises, many SMEs rely on network marketing fast to create awareness, and some
directly to the formation of sales growth point, and even unconventional leapfrog development, the network has become the companies most
likely to create the miracle of a position. Today as well as entrepreneurial attention to the network, old atavistic believe in "sell
themselves" and eventually was abandoned by the market
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