With the government support measures for the gradual implementation and support efforts to continue to increase, the LED lighting industry by the "barbaric growth" stage into the stage of the game of price and quality. The docki ng of LED lighting products companies recently held a promotion conference, experts pointed out that the price of LED products are decreased rate of about 20% per year, the future of the industry competitive focus will shift to product quality and service.
Policy levers to pry the industrial expansion
Implemented by the Ministry of Finance National Development and Reform Commission, Ministry of Science and semiconductor lighting products financial subsidies to promote the project, completed last week to open tender. Following last year after the domestic release of the second round of subsidies for the project tender. Docking held last Friday Jinya Electronics, 3E-LED products business to promote the conference a number of industry, government plays a vital role in promoting LED products. Relevant person in charge of the China Environmental and Resources Protection and Energy Conservation Working Committee had previously disclosed, the "12th Five-Year period the government will arrange 80 billion yuan of central extra budgetary funds, to purchase four million LED efficient lighting products.
In addition to the central government, local government support for the LED industry is sparing no effort. Binhai New Area, for example, released in 2011, the Binhai New Area to promote the development of new energy industry a number of measures to put forward, focusing on supporting the semiconductor lighting (LED) key equipment and materials and common key technologies R & D projects; support the implementation of the LED on campus in the region, the LED Green community, LED Industrial Park, LED traffic lighting demonstration project, each project in principle to give up to not more than 50 million in interest subsidies or capital grants.
Luk Tak Wong, senior vice president of Tianjin Jinya Electronics Co., Ltd., told reporters that the support of the government subsidy policy, our current major customers are corporate procurement-based. "Our current partners include Motorola, Novo Nordisk, dozens of companies and some commercial buildings, energy-saving products throughout New Area in many places."
LED manufacturing and purchase of corporate policies are given subsidies for lower product prices will play an important role in the industrial workshop of a 24-hour lighting, as long as three years, the energy cost savings can cover the purchase of LED lighting costs. "said Yu Ning, director of the Center of Tianjin Electric energy-saving technologies, a senior engineer.
Benefit from the various government support, LED lighting products market will continue to maintain rapid growth. LED street lamp products, for example, the LED street lamp output in China this year will be an increase of more than 60% of the output value reached 4.7 billion yuan.
Quality and service to enhance the competitiveness
LED products market size continues to expand, is the price of LED products to the range of 20% per year decline. "Yu Ning told reporters more than 400 yuan, three years ago, an LED lamp, and now the prices have hit more than 50% off.
According to statistics, the upstream chip technology upgrading and rapid price decline in downstream LED lighting products, cost-effective upgrade is fast, LED industry is a reasonable direction. LED interior lighting products production in China last year, an increase of 75 percent, prices fell by 22%; output value reached 18.6 billion yuan, an increase of 38%.
Benefit from government support prices fell this year, China s LED interior lighting output will reach 30.6 billion yuan, an increase of 64%; in 2015 will reach 99.3 billion yuan over the next four years, indoor lighting production value more than 50 percent compound annual growth rate, reaching 52 %.
With prices falling, the LED industry is increasingly competitive. In front of the same price products, companies began to seek more energy-efficient lighting products more durable. "Once frequented by low-cost LED products in the lighting market brands less and less." An industry source told reporters that a few years ago, sales of LED lighting products for SMEs increasingly untenable with. "SMEs do not have the packaging capacity of their products is to save , can not guarantee the quality, not to mention the after-sales service."
"After several years of incubation period, the market development of domestic energy-saving products are becoming rational, with the decline in product prices, customer focus will turn to the field of quality and service. Now more and more customers are aware, they buy in addition to product services. "insiders told reporters.
Today, the New Area LED lighting companies to meet industry trends, with greater efforts to improve product quality and services. "In addition to the traditional after-sales service, we can provide customers with more targeted overall solution. Expensive LED products, we can also provide rental service of the product." Yellow glistening Germany told reporters.
Investment Advisor in the Research Director Zhang Yan Lin pointed out that the LED enterprises to quality, price and balanced environment, improve service quality, technology and services are further broken down, it is more suitable for the development of the industry more competitive.
没有评论:
发表评论